Mumbai-headquartered finance focused KPO and BPO service provider Adventity has secured $20 million VC funding from a group of investors led by Promod Haque’s Norwest Venture Partners (NVP), a global technology venture capital firm. The company has said that it would utilise this funding to expand its market presence and infrastructure to offer innovative services and increase its business development efforts. As part of the investment, Promod Haque, managing partner at NVP, will join Adventity’s board of directors. This NVP-led investment represents the first institutional round of funding for Adventity. With more than 2,000 employees on its payroll Adventity’s KPO solutions encompass quantitative capabilities such as financial modelling, comparable valuation analyses and data mining, as well as qualitative services such as broad researching and industry profiling. “Adventity has quickly emerged as a force in the KPO, mortgage and payments processing industries. With a highly-skilled professional workforce and a value-added approach, Adventity offers the highest level of research and analytics services for the financial services sector,” said Promod Haque, managing partner, NVP. Adventity’s clients include Global 1000 companies as well as top banks and investment banks, private equity firms, research houses, hedge funds and asset managers, management consulting firms and global airlines.