BCCL has acquired a stake in Pampered Home, a Mumbai-based company which specialises in the design, manufacture and retail of designer name plates under the brand 'Identiti.'
Founded in 2003 by Seema and Rattan Joneja to fulfill the need of homemakers, it commenced smart retailing, (i.e. small format stores in high footfall areas targeting a large catchments.) in October 2004 at Inorbit Mall and Nirmal Lifestyle in Mumbai.
Each of the name plates designed & manufactured by Identiti are personalised to suit a customer's specific needs.
The response received over the two years prompted them to expand the number of outlets. The company now plans to add six retail outlets this fiscal year, which includes Ishanya-Pune, Total-Bangalore and Inorbit-Vashi. It also plans to roll out shop-in-shop (SIS) outlets and franchisee outlets across India.
Source : The Times of India