Bennett, Coleman & Co Ltd has picked up around 16% stake in Liberty Whiteware – a new venture by the Liberty Group for manufacturing and marketing of bathroom products and accessories made of ceramic. “Our association with BCCL has come at a right time. BCCL, being the largest media company in the country, would help us experimenting new media channels and repeating our success story to make Liberty Whiteware a household name,” says Adarsh Gupta, CEO, Liberty Whiteware. The products are manufactured at the company's state-of-the-art facility set up at Neemrana, Rajasthan at an investment of Rs 100 crore. With the machinery and the know-how imported from SACMI of Italy, the plant will have an initial capacity of 3,00,000 units, which will be gradually doubled to 6,00,000 units by 2009. […]