Niche retail start-ups are the flavour of the season for venture capital funds that invest in early stage companies. From Printo Document Services Pvt. Ltd, a retail chain that offers on-demand print services, to Mango Digital Vending Machines Network Pvt. Ltd (Mango DVM, for short), which aims to sell digital music from 400,000 kiosks across the country by 2010, retail companies focusing on specific needs of customers are being wooed by venture funds that see a huge opportunity in building niche businesses. For good reason. “Retail is not just a big boys’ game; small start-ups with a clearly defined product offering will do very well in the Indian retail market,” says Raman Mangalorkar, who heads the consumer and retail practice for Asia at consulting firm A.T. Kearney Ltd. For the third successive year, India has been ranked the top destination for retail investments by an index the firm uses to track retail activity in 30 emerging global markets. Investors picking up equity in these start-ups have their eyes on a sector on the cusp of explosive growth. By 2010, the Indian retail industry is expected to reach revenues of $427 billion (Rs17.5 trillion) up from today’s $350 billion and, according to AT Kearney estimates, could nearly double to $635 billion by 2015. With organized retail accounting for just 3% today, reckon investors, the expansion can only be rapid. […]