Capital18, the venture capital and private equity arm of the Network18 Group, has picked up an undisclosed stake in interactive marketing and technology services agency Webchutney.
Sidharth Rao, CEO, Webchutney, “We at Webchutney will look for growth through capital investment. The investment by Capital18 will be used to make for rich interactive applications, for which we are looking at key partnerships and hiring and developing our own creative studio in future.”
Sarbvir Singh, Managing director, Capital18, says, “The digital advertising agency business is rapidly scaling up and the future for digital advertising is bright in India. We feel that Webchutney is the right kind of agency to partner with and will drive the business together.”
Webchutney was founded in 1999 and has about 100 employees. The agency serves clients such as Airtel, Microsoft, Hewlett-Packard, HSBC, MakeMyTrip, Zapak and Bookmyshow.com. The company is looking at expanding the operations to Chennai and Hyderabad.
Source: Television Point