Bennett, Coleman & Company (BCCL), India's largest media group, has acquired a stake in the city-based Nouveau Dietetique.
Nouveau Dietetique is engaged in the business of functional and medical foods. Its health foods are marketed under the brand name 'Satva'. The products are being commercially launched in Chennai, Bangalore, Mumbai, Delhi, Pune and Ahmedabad. Some of its products are Choco-de-lite, a chocolate without sugar and Getrima, a nutritional drink designed to fit into weight maintenance programme.
Since the company's target group is the young urban Indian, the company believes that an association with BCCL with its bouquet of media platforms, will help the company to reach its target customers.
Source: Times of India