Zee News India Ltd, the media and entertainment company has acquired a 26 per cent stake in Sky B (Bangla) Pvt Ltd, West Bengal’s media player, according to a statement released by Zee News to the Bombay Stock Exchange.
As per the partnership agreement between the two media and entertainment companies, Zee News will also handle marketing, advertising sales and programming initiatives of Sky B’s Akash Bangla, the 24 hour regional infotainment channel in Bengali.
Already, “24 Ghanta”- a Bengali news channel – is owned by Zee Akash News Pvt Ltd, which is a 60:40 joint venture between Zee News Ltd and Sky B Pvt Ltd.
Sky B (Bangla) Pvt Ltd is in the business of broadcasting of general entertainment and news channel aimed at West Bengal market.(Business Standard)